Creating new climbing standards and practices
Climbing is an inspiring, century old sport, that has always promoted a positive imagination and an active mind and body. Nowadays it is both an outdoor and indoor activity that continually sets and then surpasses new limits. A new community of urban and eco-minded climbers has been born. They are addicted, enthusiastic and immersed in their discipline.
SNAP, born in the 90’s in Chamonix, is an iconic French brand, known throughout the climbing world for its quirky and innovative vision of climbing products. From the outset SNAP stamped its mark with wire-gate draws and ultra-resistant crash-pads. It still continues to break away from strictly traditional visions and creates standards for a new, spontaneous way of seeing climbing, encouraging both free and aesthetic mind sets.